RV industry marketing, from the RV capital.
Spark41 is a marketing and growth firm in Elkhart, Indiana, working with RV manufacturers, component suppliers, and dealers on dealer programs, product launches, video, trade shows, recruiting, and sales support, from inside the business. Co-founder Amber Alber came up inside the industry before founding the firm.
What this looks like inside an RV company.
- Launch campaigns for new floorplans and brands, built around the dealer calendar and the show season.
- Dealer-facing programs: co-op creative, sales sheets, walkthrough video, and training that gets used on the lot.
- Plant, product, and lifestyle video produced in Elkhart County by people who know which end of the unit to shoot first.
- Trade show strategy for the Elkhart Open House and the national shows: booth messaging, pitch development, lead capture, and follow-up.
- Recruiting and employer brand for plants that need people.
The operating calendar follows model-year decisions, dealer communication, production, open houses, retail shows, and selling season. That context shapes when material is made, which audience sees it first, and what the sales team needs when a unit reaches the lot.
When RV companies bring this to us.
- Sales has a dealer problem and marketing has a content problem and nobody has connected them.
- A new brand or floorplan is launching and the dealers have not heard a clear story yet.
- The company is known to dealers and unknown to buyers, or the reverse.
- Marketing is one coordinator and a catalog, and the company competes against firms with a department.
How it connects.
Video made by the people who also write the plan.; Advertising that answers to the margin.; Sales strategy, because marketing ends at the close.; A website with a number it is responsible for.; Brand strategy: the words people repeat.; The marketing department you never had to build..
Where we work.
Elkhart County is home to most of the industry and to our office at 128 South Main Street. We work in the plants, at the shows, and at the dealers. See the service area.
Questions.
Does Spark41 have RV industry experience?
Yes. Spark41 was founded in Elkhart, the center of the RV industry, and RV manufacturers were among its first clients. Co-founder Amber Alber worked in marketing inside an RV manufacturer before founding the firm.
Can you work under NDA?
Almost all of our RV work is confidential and credited to the client. Our agreements say so.
Do you cover dealer marketing as well as manufacturer marketing?
Yes, both, and the programs that connect them. The work can cover launch, co-op, sales support, dealer communication, training, retail demand, and follow-up.