The marketing department you never had to build.
Spark41 runs the marketing function for organizations across Elkhart County and Northern Indiana as an embedded marketing team: a fractional CMO, a plan with a number on it, and the people to execute it, working from inside the business. It is the closest thing to hiring a marketing agency and a marketing department at the same time.
What this looks like inside your business.
- A co-founder as the accountable marketing lead, in your meetings and on your numbers.
- A written annual plan and a monthly operating calendar, tied to revenue, donors, enrollment, or bookings.
- Strategy, brand, video, design, copy, web, paid media, social, email, and sales support from one team.
- Reporting your board or leadership can read in five minutes.
The team works inside leadership meetings, operating calendars, and sales priorities. That access lets production begin with the facts and keeps separate disciplines pointed at the same number. The client keeps the accounts, files, decisions, and credit for the work.
When organizations bring this to us.
- The owner has been the marketing department, and the business has outgrown that.
- A marketing coordinator is carrying a director's job without a director.
- Three vendors are each doing their own thing and none of it points anywhere.
- The company can justify one senior hire and needs six disciplines.
The scale of an engagement.
The power of a full marketing team for less than the price of one hire. Engagements are scoped to the business and the number it needs to change.
If you are smaller than our usual client, write to us anyway. We will tell you plainly what would work, even when it isn't us.
How it connects.
Marketing strategy with a number on it.; Brand strategy: the words people repeat.; Video made by the people who also write the plan.; Advertising that answers to the margin.; A website with a number it is responsible for.; Content written from inside the business.; Social media with the business behind it.; Lead generation with the math shown.; Sales strategy, because marketing ends at the close.; White-label marketing, under your name.; the switching page.
Where we work.
From 128 South Main Street in Downtown Elkhart, Spark41 works across Elkhart County, Michiana, and Northern Indiana. See the service area.
Questions.
Is an embedded marketing team the same as a fractional CMO?
A fractional CMO is part of it. Spark41 adds the team the CMO would otherwise have to hire: production, design, copy, web, media, and sales support, so the plan gets executed by the people who wrote it.
How fast can Spark41 start?
Usually within a few weeks of the first conversation. The first weeks are spent inside the operation, learning it before changing it.
Do you work with our existing marketer?
Yes. Strengthening an internal team is one of the three ways we work.
Is this what people mean by marketing support or a marketing partner?
Usually. The names vary. The model is the same: a team inside the business, a plan with a number on it, and the people to execute it.